Virtual 3D Grocery Stores are Closer Than Ever
Posted by: Jesse on: 09/20/2012 02:15 AM [ Print |
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The supermarket has revealed that its getting close to launching a fly-through of a 3D-rendered Tesco store that will integrate the online experience with the classic in-store shopping trip. Its as awesome as it sounds - you can virtually walk around in aisles of products, then select items off the shelf to look closer at and/or put in your shopping cart.
Tesco.com head of R&D Nick Lansley said "Fulfilling the dream of a virtual store had, until now, been stymied by lack of computing power in a web browser and slow broadband speeds." But with today's fast bandwidth, HTML5, and 3D TVs , the goal of walking through a virtual Tesco store and grabbing 3D products is close to becoming a reality.
How do they do it? Using Samsung Smart TV's and an Xbox Kinect, Tesco can stream website data to your TV in real time.