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Posted by: Jim on: 10/18/2012 05:10 PM
Where is the state of the industry, 3Net and 3D/4k?
Tom Cosgrove president of 3net, a joint venture from Sony, Discovery and IMAX, is working to bring strong content to 3D Networks. In a recent interview with Forbes, Mr. Cosgrove discusses 3Net, the state of the industry and where he sees 3D and 4K going.
"We’re finding that the 3D platform is expanding at many times the historical rate of HD. It’s still very early days for 3D and the same questions were certainly posed to the HD pioneers. The different types of technology don’t seem to have had a negative impact, but of course the technology continues to improve and with the rollout of all of these glasses free 3D technologies from so many companies now, expect more growth."
When asked of the availability of content (or lack there of, Mr. Cosgrove responded.
"Remember that It took a very, very long time for HD content to become commonplace. In the early days of HD (like 3D) there were only a handful of “pioneers” making HD content, as the platform was not fully developed. Several major entertainment companies were not fully embracing HD until just a few years ago. And so we’re at the same life stage now with 3D...."
Which is really the way to look at it. It was only a mere 6 or so years ago that our local cable company had less than 20 channels in HD now the number of HD channels rival the 'dated' low def. As this content increases with demand and the plethora of glasses free technology, it is easy to think that 10 years from now we will be thinking how 'dated' or HD channels look.
Go ahead and check out the full interviw here. It;s a good read.
http://www.forbes.com/sites/johngaudiosi/2012/10/18/3net-president-tom-cosgrove-addresses-the-future-of-3d-and-4k-broadcasting/
"We’re finding that the 3D platform is expanding at many times the historical rate of HD. It’s still very early days for 3D and the same questions were certainly posed to the HD pioneers. The different types of technology don’t seem to have had a negative impact, but of course the technology continues to improve and with the rollout of all of these glasses free 3D technologies from so many companies now, expect more growth."
When asked of the availability of content (or lack there of, Mr. Cosgrove responded.
"Remember that It took a very, very long time for HD content to become commonplace. In the early days of HD (like 3D) there were only a handful of “pioneers” making HD content, as the platform was not fully developed. Several major entertainment companies were not fully embracing HD until just a few years ago. And so we’re at the same life stage now with 3D...."
Which is really the way to look at it. It was only a mere 6 or so years ago that our local cable company had less than 20 channels in HD now the number of HD channels rival the 'dated' low def. As this content increases with demand and the plethora of glasses free technology, it is easy to think that 10 years from now we will be thinking how 'dated' or HD channels look.
Go ahead and check out the full interviw here. It;s a good read.
http://www.forbes.com/sites/johngaudiosi/2012/10/18/3net-president-tom-cosgrove-addresses-the-future-of-3d-and-4k-broadcasting/