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Posted by: Jesse on: 08/27/2012 03:17 AM
From the outskirts to the heart of the metropolis - Audi City provides an innovative venue for interaction between brand, people, and product - right in the city center.
With access to digital, full-size versions of all models in real-time and featuring state-of-the-art technology, Audi City fits seamlessly into the world of Audi. Offering its visitors the opportunity to experience the next-generation showroom in London in 2012, and soon to be seen around the world.
A core component of the new digital Audi City showroom is the real-time configuration, which uses multitouch tablets to transfer the 3D content to realistic 1:1 scale on screens that fill the entire wall (Audi calls them PowerWalls). Visitors can configure their vehicle and view details such as the interior, materials or individual components; all in real-life size. The computer-generated content for Audi City includes over 1,000 videos and approximately half a million images, as well as the 3D master model. They were produced with the core software DeltaGen. Virtual reality was produced at this site using specially developed interaction and projection technologies, in close co-operation with the Audi City project team.
“In strategic brand development, interactive content today is state-of-the-art at the point of sale. We are now in the position to show our clients through 3D visualization almost unlimited variety of combinations and give our dealers an intuitive tools at hand that enhances the product experience, "says Hans Thurner, head of Brand Innovation, AUDI AG.
With its Audi City urban store, Audi is preparing automotive retail for the future. The first site was opened in London on July 16th, with the next store following in Beijing by the end of the year.The best way to experience Audi City without making the trip to London is by going to Audi City's website, which is almost as stunning as the store itself.
A core component of the new digital Audi City showroom is the real-time configuration, which uses multitouch tablets to transfer the 3D content to realistic 1:1 scale on screens that fill the entire wall (Audi calls them PowerWalls). Visitors can configure their vehicle and view details such as the interior, materials or individual components; all in real-life size. The computer-generated content for Audi City includes over 1,000 videos and approximately half a million images, as well as the 3D master model. They were produced with the core software DeltaGen. Virtual reality was produced at this site using specially developed interaction and projection technologies, in close co-operation with the Audi City project team.
“In strategic brand development, interactive content today is state-of-the-art at the point of sale. We are now in the position to show our clients through 3D visualization almost unlimited variety of combinations and give our dealers an intuitive tools at hand that enhances the product experience, "says Hans Thurner, head of Brand Innovation, AUDI AG.
With its Audi City urban store, Audi is preparing automotive retail for the future. The first site was opened in London on July 16th, with the next store following in Beijing by the end of the year.The best way to experience Audi City without making the trip to London is by going to Audi City's website, which is almost as stunning as the store itself.